About

William S. Goodman

Hi! Please call me "Billy."

I'm a veteran digital creative and trans-media geek working at the intersection of digital storytelling, user experience design, and omni-channel marketing. I have over 20 years of experience in concepting, developing, pitching, producing, publishing, marketing, programming, managing, strategizing, and monetizing multi-media, multi-platform storytelling and user experiences to drive the business goals of the world's most exciting tech and entertainment brands. And for 15 of those years, I’ve led teams. In leadership roles with Amazon Global Selling, Amazon Devices, Amazon Music, Ticketmaster/Live Nation, Fuse TV, SPIN, and others, I've built and led teams in brand storytelling, content and UX, and marketing that turns people into customers, and customers into fans.

In early 2020, I returned to Amazon as Creative Director with the Devices Brand Studio, the internal creative agency servicing all product lines, from Alexa, Echo, and Kindle to Fire TV, Halo, Astro, Glow, and beyond. Two and a half years later, I moved into a role as Head of Content Strategy, leading a team that leverages dynamic data sets to define and deliver Amazon Devices storytelling to the right customer on the right platform, at the right time, to drive brand and product awareness, conversion, and engagement.

In December 2022, I moved into a Sr. Creative Director, Content & UX role with Amazon's Global Sellers org, where I lead all content operations in aiding US-based brands in their expansion to Amazon’s global markets. This includes content and UX within Seller Central, the internal tool and data base that enables all Sellers to manage their accounts, products, and sales across various global markets.

I'm here to build the future of digital experience, and have a ton of fun doing it.

Nice to meet ya!