Cutting My Teeth in Digital Editorial, Social Media & Video
Following my internship with Rolling Stone, I as offered a freelance role as an Editorial Assistant, Digital with SPIN Magazine’s website. For the next three years, I received one of the best educations a writer could ask for — I wrote thousands of articles, including daily news and longer-form features, for the website under the wing of the best editors in the business. I traveled the country, festival to festival, interviewing countless artists, from breaking bands to festival headliners. I also began my career as a manager, overseeing the quarterly intern pool (4-6) that later produced some of the biggest names in music editorial and indie rock (Speedy Ortiz, Parquet Courts). As my career and our staff grew, I found myself increasingly in the editor’s seat. I loved reviewing Google analytics and working with the magazine team to strategize on breaking stories and content to support the monthly print issue. In my role as an editor, I oversaw daily news operations, assigning stories each morning, and managed editorial calendars and content strategy integral to increasing traffic.
Luckily, my career also grew alongside the birth and growth of social media. I launched SPIN on Twitter and Facebook, and later Instagram, growing our following and engagement with a strategy based in legacy — the thousands of photos and stories we had in the vault — but also by championing new artists. This, of course, also meant more and more video. I led a team in the production of our in-house acoustic series, SPINHouse Live, and led branded content video series with sponsors, including MySpace, Ben Sherman, Levi’s, Vans, Ray-Ban, and many others.
This led to working on a tiger team that built two innovative products: the SPIN Play iPad app, ft. song streams, video clips, daily music news and cutting-edge journalism. And the SPIN Earth, a global website with UGC content from concerts across the globe.
Visit my writer’s page on SPIN.com.
Select reads:
Q&A: Noel Gallagher Tells Stories About Solo LP
Feature: Chris Martin’s Quiet Riot
Franchise: My Favorite Things: Blink 182’s Tom DeLonge
Feature: In Bed With Feist
